Case Study: Cityfront Place boosts leasing engagement and speeds up rentals with Grace Hill Realync

Cityfront Place drives 175,000+ video views with Grace Hill

Cityfront Place, a residential community managed by Willow Bridge in Chicago, faced the challenge of engaging prospective renters who couldn't visit in person and pre-leasing units that were not yet vacant for physical tours. Their traditional follow-up methods were ineffective, and they needed a scalable solution. They turned to the vendor Realync, a Grace Hill solution, for its virtual leasing and video tools.

Realync provided a solution where Cityfront Place embedded videos of specific units directly onto their property website and integrated them with an interactive map. This allowed prospects to take self-guided tours online. The results were exceptional, with over 175,000 total video views and 95% of that engagement coming directly from their website. This strategy transformed their site into a 24/7 leasing tool, leading to faster leasing cycles and more informed, pre-qualified prospects.

Cityfront Place