Case Study: WWE reaches global fans with social video using Grabyo

WWE reaches 147M Facebook followers with Grabyo

WWE, a major sports and entertainment brand, faced the challenge of publishing real-time video highlights from its extensive live TV programming to social media channels like Facebook and X, aiming to keep global fans updated and ensure its official channels were the first to publish content. To meet this, WWE used Grabyo's live clipping and publishing platform.

Using Grabyo, WWE's social media team ingested a multi-language broadcast feed to instantly clip, edit, and publish video content. The solution enabled regional teams to publish localized content and allowed the US-based team to work collaboratively in real-time. This workflow helped WWE efficiently engage its massive global audience and distribute content across its owned channels.

WWE