Case Study: Hexagon Cup achieves global audience growth with Grabyo

Using Grabyo, the Hexagon Cup delivered real-time highlights across social media to grow the reach of its debut padel event

Hexagon Cup, a new padel tournament launched in Madrid, needed to build brand awareness and grow its audience from scratch for its debut five-day event. To help meet this challenge, Hexagon Cup worked with Grabyo and agency LightBros, using Grabyo Studio to support its social-first content strategy.

Grabyo enabled Hexagon Cup to ingest live court feeds, clip and edit highlights in real time, and publish them across YouTube, Instagram, and X from within the platform. The result was a global social reach that delivered 27,000 new followers, 102,250 social engagements, and 4.6 million views across social channels.

Hexagon Cup