Case Study: Univision delivers high-access digital election coverage with Grabyo

Univision delivers extensive digital news coverage of historic 2020 US election with Grabyo

Univision, the leading media company serving Hispanic America, needed to deliver reliable, highly accessible digital news coverage throughout the fast-moving 2020 US election cycle for U.S. Hispanic audiences. To meet this challenge, Univision used Grabyo’s cloud video platform, including Grabyo Producer for live production and streaming and Grabyo Studio for real-time clipping and sharing.

Using Grabyo, Univision quickly ramped up digital-first coverage across social platforms, optimizing content for destinations like Instagram, Twitter, Facebook, YouTube, and Univision NOW. The results included more than 77 million video views on social content, 4.5 million views on Facebook live election coverage, over 3 million viewers for Joe Biden’s inauguration, and more than 325K daily viewers for its Edición Digital round-up show.

Univision

Jose Angel Gonzalo

Senior Director and Managing Editor of Digital News