Case Study: Universal Music Group achieves a number one album with Grabyo

Umg Reaches Number One With Social Video

Universal Music Group (UMG) partnered with the vendor Grabyo to use its social video platform for promoting the artist Years and Years. The challenge was to engage a global audience and build a wider fan base for the artist in order to drive album sales.

Using Grabyo, UMG shared live and real-time video highlights from the band's performances directly to social channels like Facebook and Twitter. This solution provided fans with unprecedented mobile access, creating significant advocacy and awareness. The campaign successfully resulted in Years and Years achieving a number one selling album.

Universal Music Group