Case Study: UFC achieves massive social fan engagement with Grabyo

UFC® Collaborates with Grabyo for Innovative Social and Digital Fan Engagement

UFC, the world’s premier mixed martial arts organization, wanted to strengthen its multi-platform content offering and create more engaging digital experiences for fans ahead of UFC 250. To do this, it worked with Grabyo and began using Grabyo’s cloud-native video platform to support live, near-live, and social content distribution across its global digital channels.

Grabyo helped UFC clip, edit, and share real-time video content to Instagram, Facebook, and Twitter, while also powering live broadcasts like Quick Hits through Grabyo Producer. The campaign delivered strong results, including 22M views and 149M fans reached during UFC 250 Fight Week, with Quick Hits generating 4.3M views and one knockout clip reaching 3.5M views and 6.1M people.

UFC

David Shaw

SVP, International & Content