Case Study: Turner Sports amplifies social video publishing and sponsor activations with Grabyo

Turner Sports Joined Forces With Grabyo to Amplify the Amount of Real-time Video Highlights Shared to Its Social Platforms

Turner Sports partnered with Grabyo to amplify its publishing of real-time video highlights across social platforms and to generate new revenue streams through sponsored content. The challenge was to increase the speed and volume of content shared during major NBA events like the playoffs and All-Star weekend.

Using Grabyo's cloud-based live clipping and editing tools, the social team could quickly create and distribute optimized clips, including vertical videos for Instagram and Twitter. The solution also seamlessly integrated sponsor branding for partners like Gatorade and Verizon. This resulted in the publication of approximately 2,000 clips every two days during the season, significantly increasing distribution, engagement, and views. Grabyo enabled Turner to create new live broadcast experiences and successfully activate commercial partnerships.

Turner Sports