Case Study: Eurovision Song Contest drives global digital engagement with Grabyo

The EBU partners with Grabyo to drive digital engagement for the 2021 Eurovision Song Contest

The Eurovision Song Contest, organized by the EBU, partnered with Grabyo to expand its digital engagement and content distribution for its 2021 event. The challenge was to efficiently produce and share live and highlight content across numerous official social channels and to support a vast network of EBU Member broadcasters across 39 countries.

Grabyo provided its cloud production technology to create a centralized platform. This solution enabled real-time, on-site production and gave over 150 remote crew members access to produce localized content. For the EBU, Grabyo helped stream the contest to 50.6 million unique viewers on YouTube, a 28% increase from 2019, significantly expanding its global digital reach.

Eurovision Song Contest

Dave Goodman

Communications Lead