Case Study: Canal 13 scales digital news and entertainment content with Grabyo

The Chilean broadcaster chose Grabyo to power its real-time clip distribution to social media and online

Canal 13, a Chilean broadcaster, partnered with Grabyo to improve its multi-platform video strategy and expand the reach of its news and entertainment content. With audiences increasingly consuming video on mobile, social, and online platforms, the company needed a faster, more agile way to publish clips and engage viewers across channels.

Using Grabyo Studio and Editor, Canal 13 was able to clip, edit, and distribute content from its linear broadcast feeds in real time, optimized for vertical, square, and horizontal formats. Grabyo helped cut publishing time from 30 minutes to just a few minutes, enabled flexible cloud-based collaboration, and drove strong early results on Facebook with over 6.4 million impressions and 2.7 million views in the first 12 days of January.

Canal 13

Ivan Eyara

Head of Multiplatform Development