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Case Study: Tennis TV drives OTT subscriptions with Grabyo
A Grabyo Case Study
Tennis TV shares amazing tennis moments from official live streams as they happen
Tennis TV, the official live video streaming service for the ATP and WTA, needed a way to promote its OTT subscription service and mobile apps by distributing engaging content on social media. They partnered with the vendor Grabyo to capture and share key moments from over 2,000 live tennis matches each year in real-time.
Using Grabyo, Tennis TV's editorial team instantly clips highlights from live streams and posts them to Facebook and Twitter as matches happen. This Grabyo-powered solution drives significant social engagement and acts as a key promotional tool, successfully pushing traffic back to the platform's paid subscription offerings.
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