Case Study: RBS 6 Nations boosts social video reach with Grabyo

RBS 6 Nations - Customer Case Study

The RBS 6 Nations, sponsored by RBS, sought to enhance its social media updates for fans during the tournament. Recognizing the power of video, the organization partnered with the vendor Grabyo to incorporate live social video into its content strategy on platforms like Facebook and Twitter.

Using Grabyo's service, RBS published a video of the trophy presentation, which achieved phenomenal results. The clip received over 928,000 views and reached more than 5.2 million people on Facebook, a 471% increase over their follower count. This significantly raised awareness for RBS as the tournament's title sponsor.

RBS 6 Nations