Case Study: Racing TV grows social reach and engagement with Grabyo

Racing Tv Tunes Up Digital Offering With Grabyo

Racing TV, the leading broadcaster of UK and Irish horseracing, wanted to strengthen its digital presence and better connect with modern fans across its website, social channels, and mobile app. To help close the gap with competitors, it worked with Grabyo to support a more agile, real-time video strategy around major racing events like Cheltenham Festival and the Grand National.

Using Grabyo’s tools for near-live and live clip publishing, Racing TV was able to quickly share highlights across social media and with affiliate partners. The results included 13.4 million people reached during Cheltenham week, more than 660,000 video engagements during Cheltenham, over 4,000 new social followers, and nearly 750,000 people reached by a Grand National clip published immediately after the finish.

Racing TV

Clive Cottrell

Director of Marketing