Case Study: Professional Squash Association scales live streams and AI highlights with Grabyo

PSA delivers live streams and AI-powered highlights across OTT, social and digital using Grabyo

The Professional Squash Association (PSA) needed to capitalize on the sport's inclusion in the 2028 Olympics but was challenged to scale its live and real-time video content distribution across multiple social and digital platforms with a modest-sized media team. To service every platform and execute a wide-ranging content strategy, PSA scaled its use of Grabyo's live production, clipping, and AI-powered editing tools.

Grabyo provided a solution centered on AI logging and automated highlights, powered by Magnifi, which automatically detected key moments in live matches. This allowed PSA's team to manage multiple streams, clip moments in real-time, and publish directly to all major social platforms without missing important action, even while performing other tasks. The result is a highly scalable workflow that ensures no key moment is missed, provides peace of mind to the team, and forms the backbone of their content strategy leading up to LA28.

Professional Squash Association

Sean Reuthe

PR & Communications Manager