Case Study: Professional Darts Corporation achieves 45 million views with Grabyo

PDC Deliver World Championships to Digital Platforms Over 45 Million Views were Achieved Using High-Quality, Near-Live Highlights

The Professional Darts Corporation (PDC) had an ambitious strategy to rapidly deliver high-quality, near-live highlights from its World Championship across digital and social channels. The challenge was to capture every key moment and distribute it to a global fanbase instantly, establishing their own channels as the primary destination for darts content. To achieve this, they turned to the cloud video platform Grabyo.

Using Grabyo Studio, PDC’s team was able to clip and edit video moments directly from the live broadcast as they happened using only a laptop. This Grabyo solution enabled them to be first-to-market with highlights, fueling massive engagement. The campaign achieved over 45 million views, with a single clip of Fallon Sherrock’s historic win garnering over 6 million views alone, significantly growing their channels and solidifying them as the go-to source for darts highlights.

Professional Darts Corporation