Case Study: Network 10 enhances digital, social and mobile content strategy with Grabyo

Network 10 Enhances Digital, Social and Mobile Content Strategy

Network 10, an Australian broadcaster, partnered with the vendor Grabyo to enhance its digital, social, and mobile content strategy. The challenge was to evolve from a linear broadcast model to a digital-first approach, requiring a new solution to quickly produce and distribute content to social media audiences.

Grabyo provided its cloud video platform to help Network 10 replicate broadcast news content for social media. The solution enabled the network to broadcast live to platforms like Facebook and Periscope and publish near-live video clips. Using Grabyo, Network 10 achieved significant results, including a single clip with almost five million views and a live interview that garnered over 320,000 views, which directly contributed to the growth of their social channels.

Network 10