Case Study: N+ scales live election coverage across social media with Grabyo

N+ Mexico news unit restreams live election coverage in vertical format using Grabyo

The Mexican news broadcaster N+ sought to extend its live coverage of the 2024 general election to social media to reach the country's 90 million users. The challenge was to produce and reformat its broadcast output for multiple platforms without the high cost and complexity of building new studio capacity. The company turned to the cloud-based services of Grabyo to find a solution.

Using Grabyo Producer, N+ was able to quickly reformat its 16:9 broadcast feed for vertical delivery on Instagram and TikTok, overlay new graphics, and semi-automatically replace ads. A small team of five managed the entire social output, also using Grabyo's live clipping tools to publish real-time news updates. This allowed N+ to massively scale its social presence across all major platforms, delivering extensive live coverage and engaging a wider audience without significant further investment.

N+

Gemma Cuartielles-Guillermo Blanco

Responsible for Digital Office