Case Study: MTV delivers a remote digital game show with Grabyo

MTV delivers remote digital game show using Grabyo

MTV, facing the challenge of creating engaging broadcasts while audiences were stuck at home during the COVID-19 pandemic, needed a way to produce fresh digital content without a traditional studio setup. Grabyo helped MTV International launch a remote digital game show, “MTV Game Night With Charlotte Crosby,” using its cloud-based live production workflow and Zoom integration.

Grabyo enabled MTV to produce the six-episode, 30-minute series entirely remotely in just a few days, with the host broadcasting from her kitchen and guests joining via standard Zoom calls from home. The show streamed live to MTV’s Facebook and YouTube channels, helping MTV drive fan interaction through comments and quiz participation while delivering a fast, community-focused digital experience.

MTV