Case Study: MotoGP reaches 30M social followers with Grabyo

MotoGP, the Grand Prix motorcycle racing association, reached over 30 million social media followers in September 2020

MotoGP™, the Grand Prix motorcycle racing association, needed to keep fans engaged and grow its social audience, especially as some 2020 races were cancelled and access to live events was restricted. Working with Grabyo, MotoGP’s digital and production teams used tools like Grabyo Studio and Grabyo Producer to deliver real-time highlights and live video across social platforms.

Grabyo helped MotoGP capture and package key race moments for social audiences, produce remote live broadcasts from anywhere with a web browser, and stream the 2020 MotoGP™ eSport Championship Global Series to multiple social channels simultaneously. The approach supported MotoGP’s audience growth, helping the sport reach over 30 million social media followers by September 2020.

MotoGP™