Case Study: Major League Soccer raises funds and boosts fan engagement with Grabyo

MLS Deliver 24 Hour FIFA 20 Charity Stream Live on Twitch

Major League Soccer (MLS) teamed up with its eMLS gaming division to launch its first-ever 24-hour charity livestream on Twitch. The challenge was to engage a younger, digitally-native audience to raise funds and awareness for the Children’s Oncology Group Foundation's "Kick Childhood Cancer" campaign while creating a high-quality, entertaining broadcast.

Using Grabyo's cloud video production platform, MLS integrated dynamic graphics, picture-in-picture streaming, and live stats into the Twitch broadcast. This fan-first solution successfully balanced entertainment with the charity drive, resulting in high audience engagement and significant awareness. The campaign generated over 2,000 social media posts using its hashtag, successfully drove donations, and allowed MLS to clip and distribute highlight content to maximize reach.

Major League Soccer