Case Study: Mediapro US boosts Concacaf Champions Cup Draw reach with Grabyo

Mediapro delivers vertical alt-cast for Concacaf Champions Cup Draw using Grabyo

Mediapro US needed a cost-effective way to create a simultaneous vertical alt-cast for the 2024 Concacaf Champions Cup Draw, reaching younger audiences on TikTok and YouTube without adding heavy production equipment or staffing. They wanted to extend the event beyond the TV broadcast with an engaging, all-access digital experience.

Using Grabyo’s cloud-based live production platform and Grabyo Producer, Mediapro US produced and delivered a native 9:16 stream with multiple camera layouts, branded graphics, and live draw results, all operated by a small browser-based control room team. The Grabyo-powered show generated 93 million impressions, 3.8 million video views, and over 150,000 engagements across social platforms, and the project earned six Telly Awards.

Mediapro US

Marisa Navarro

Director of Marketing and Communications