Case Study: Media Prima boosts real-time audience engagement with Grabyo

Media Prima Engage Mobile, Digital and Social Audiences Using Live Video Clipping to Increase Channel Growth

Media Prima, Malaysia’s largest integrated media group, wanted to strengthen its mobile, digital, and social reach across its TV brands and become a go-to destination for breaking news, lifestyle, and entertainment video. To do this, the company worked with Grabyo and its browser-based live clipping, video editing, and live streaming tools to refresh its social and real-time video strategy for channels including TV3, 8TV, ntv7, and TV9.

With Grabyo, Media Prima could clip, edit, and publish TV content to social platforms in seconds, helping it react faster to news and deliver real-time clips that drove stronger engagement and channel growth. The solution also supported live streaming and improved audience experiences, boosting Media Prima’s digital presence and supporting tune-in for its traditional broadcast channels.

Media Prima