Case Study: Janda Productions grows social reach for the New Zealand Television Awards with Grabyo

Janda grew social reach by creating and distributing real-time video content

Janda Productions, owners of the annual New Zealand Television Awards, wanted to increase awareness and social reach for the 2019 ceremony and make the content accessible to fans anywhere in the world. They worked with Grabyo and used its live clipping, editing, and social sharing tools as part of a mobile-centric digital strategy.

Grabyo enabled Janda Productions to create and distribute real-time video clips and live social updates within moments of key moments happening on stage, while also adding branded sponsor bumpers and syndicating clips to influencers. This helped drive broader, more targeted engagement, boost sponsor exposure, and grow the event’s social reach by bringing fans to the awards channels during the ceremony.

Janda Productions