Case Study: The International Champions Cup achieves global live video distribution and sponsor engagement with Grabyo

International Champions Cup Partners With Grabyo to Meet the Demands of Its Global Audience

The International Champions Cup (ICC) partnered with Grabyo to help its global media teams meet the demands of a worldwide audience. With fans and sponsors spread across multiple markets, ICC needed a faster way to create and distribute live video highlights, branded content, and digital-first programming across social channels.

Grabyo provided ICC with tools including Grabyo Producer, automated clipping from sports data feeds, live social moderation, GIFs, image capture, and live graphics. As a result, ICC could share in-play highlights in seconds, monetize clips through Twitter ads and YouTube Content ID, and create new sponsorship and engagement opportunities across its global digital platforms.

The International Champions Cup (ICC)

Max McGonigle

Manager of Marketing Solutions