Case Study: International Broadcasting Company streams Malta music festival and boosts ad revenue with Grabyo

International broadcaster live streams Malta Music festival with ad insertion, DVR logging and time-shifted playout

An international broadcasting company needed to deliver a global live stream of a major music festival in Malta to multiple platforms to drive awareness and create monetization opportunities. The challenge was to accomplish this with a high-quality production that included ad insertion, all without the high cost and complexity of extensive on-site infrastructure and a large crew. They partnered with Grabyo and leveraged its live production and advertising platform to meet these goals.

Grabyo provided a browser-based production solution that streamlined the workflow from an OB truck. Key features included DVR markers for seamless time-shifted playout of performances and SCTE-35 for server-side ad insertion, enabling the broadcaster to monetize the stream. Using Grabyo, the company successfully distributed the event globally, generated advertising revenue, and achieved exceptional viewer engagement, all while significantly reducing the need for equipment and on-site personnel.