Case Study: UFC scales live fight-night content and fan access with Grabyo

How UFC has evolved its content strategy to reach fans across every platform with live and VOD content

UFC, a global brand with over 350 million fans, needed to produce and distribute large volumes of live and video-on-demand content rapidly across multiple platforms. Their challenge was to connect with fans on a personal level through innovative event coverage while scaling their output without significant investments in new production equipment or personnel. To address this, they turned to the vendor Grabyo and its suite of production tools.

Grabyo provided UFC with an agile, cloud-based workflow using Grabyo Studio, Editor, and Producer. This solution enabled the remote production of immersive live shows and clips, such as the "Quick Hits" series, from anywhere in the world using minimal equipment. The results included a streamlined, cost-effective workflow that allowed UFC's team to produce high-quality content and distribute it directly to all major social platforms, successfully reaching a global audience and enhancing fan engagement.

UFC