Case Study: Television Academy achieves 4 million views for an Emmy moment with Grabyo

How the Emmys® drew 4 million views for a single moment using Grabyo

The Television Academy, producer of the Emmys, needed a way to turn live awards-show moments into fast, high-impact social content that could reach global audiences in real time. Using Grabyo’s cloud-native live clipping and publishing tools, the team aimed to capture and distribute highlights from the 73rd Emmys as quickly as possible across social media platforms.

Grabyo enabled the Television Academy to clip, edit, and publish video instantly during the broadcast, helping the social team be first to share standout moments. The results were significant: Kate Winslet’s emotional acceptance speech drove 4 million cumulative views, Awkwafina’s moment reached 1.2 million, *The Queen’s Gambit* recognition generated 1 million, and Michaela Coel’s win earned 331,000 YouTube views.

Television Academy

Angel Thompson

Director, Video Production