Case Study: Professional Squash Association boosts social reach and video views with Grabyo

How PSA’s digital team delivers its multi-format, multi-platform video strategy using Grabyo

The Professional Squash Association (PSA) wanted to grow the popularity of squash worldwide and make better use of social media to promote its owned OTT platform, Squash TV. To do this, PSA needed a scalable way to produce and distribute multi-format video content in real time across multiple social platforms. Grabyo, using Grabyo Studio, was brought in to support this challenge.

Grabyo enabled PSA to deliver live highlights and broadcasts across Twitter, Facebook, Instagram and TikTok through a cloud-based workflow built on AWS. The result was a consistent, collaborative video strategy that generated high-quality social clips and helped drive subscriptions to Squash TV. PSA achieved 238% growth in social media followers over 12 months, with match highlights generating more than 1.6 million views, and when it began streaming on TikTok, 65% of viewers were new to the brand.

Professional Squash Association