Case Study: Hashtag United boosts fan engagement with Grabyo

Hashtag United Bolsters Its Fan-first Digital Strategy

Hashtag United, the football and eSports club founded on YouTube, needed a way to better engage its rapidly growing global fanbase with more interactive, fan-first digital content. To meet this challenge, Hashtag United worked with Grabyo, using its Producer and Studio platforms to stream live video to multiple social channels and quickly create and publish clips around match and eSports moments.

With Grabyo, Hashtag United enhanced live streams with graphic overlays, native polls, and real-time data to encourage participation and discussion, while also delivering fast-turnaround highlight clips moments after events happened. The approach helped the club deepen fan engagement, create richer viewing experiences, and expand its reach to more than 620,000 global fans across YouTube, Twitter, Facebook, and Instagram in just three years.

Hashtag United

Spencer Owen

Founder