Case Study: Gymshark boosts live event attendance with Grabyo

Gymshark Use Live Streaming to Promote Live Event

Gymshark partnered with Grabyo ahead of its 2018 summer pop-up store launch in Birmingham, UK, with the goal of driving awareness, encouraging attendance, and engaging fans around a major homecoming event. To reach a wider audience and make the event feel more interactive, the brand used live video streaming as part of its promotional strategy, leveraging Grabyo’s Producer product.

Using Grabyo’s cloud-based Producer platform, Gymshark delivered six Facebook Live shows with branded graphics, animations, and real-time fan comment overlays. The campaign generated more than 50,000 views and over 4,000 direct engagements, helping drive attendance to a record of just under 10,000 people and significantly boosting ticket sales and community interaction.

Gymshark

Ronald Kafesu

Senior Social Media Manager