Case Study: BuzzFeed News launches AM to DM on Twitter Live with Grabyo Producer

Grabyo Partners With Buzzfeed News for Am to Dm on Twitter Live

BuzzFeed News wanted to launch “AM to DM,” a daily live morning show on Twitter Live, and needed a flexible, broadcast-quality production workflow built for social audiences. To meet that challenge, BuzzFeed News turned to Grabyo and used Grabyo Producer, Grabyo’s browser-based live production suite, to manage the show.

Grabyo provided a cloud-based solution with multiple live inputs, pre-recorded assets, real-time comments, polls, data, graphics, and upgraded high-fidelity streaming with redundant infrastructure across North America and Europe. The result was a cost-effective alternative to traditional broadcast infrastructure that enabled BuzzFeed News to produce a social-first live news program with television-level production values and real-time audience engagement on Twitter Live.

BuzzFeed News