Case Study: BAFTA enhances social media engagement with Grabyo

Grabyo Partners With Bafta to Enhance the Academy's Social Media Offering

BAFTA partnered with Grabyo to enhance its social media offering around the 71st EE British Academy Film Awards. The challenge was to quickly distribute real-time video clips, highlights, and GIFs from the event across social channels so fans could follow key moments such as red carpet arrivals, live announcements, acceptance speeches, and backstage reactions. Grabyo Studio was used to support this workflow.

Grabyo enabled BAFTA to publish standout moments directly to Twitter and Facebook, helping the organization celebrate nominees and winners with engaging social content. Using Grabyo Studio, BAFTA shared memorable highlights such as Gary Oldman’s emotional acceptance speech, Lesley Manville’s red carpet arrival, and a winning GIF from the Three Billboards Outside Ebbing, Missouri team. The case study highlights Grabyo’s broader scale of impact as well, noting that the company delivered more than 500,000 clips, 17,000 live events, and six billion video views in 2017.

British Academy of Film and Television Arts (BAFTA)

Jess Lenten

Social Media & Content Officer