Case Study: Rugby World Cup achieves record-breaking digital engagement with Grabyo

Grabyo assists World Rugby in delivering record-breaking digital-first content during #RWC2019

The Rugby World Cup, organized by World Rugby, sought to increase fan engagement by expanding its digital content beyond traditional TV broadcasts during the 2019 tournament. The challenge was to capture viewers across multiple social media platforms with targeted, real-time, and on-demand video. To achieve this, they partnered with Grabyo and utilized its video production and distribution platform, Grabyo Producer.

Using Grabyo, World Rugby implemented a multi-channel digital strategy that included real-time match highlights and a daily, social-first live show. This content provided fans with behind-the-scenes access, recaps, and unique perspectives, such as a player’s-eye view of the action. The solution delivered record-breaking engagement, with the most popular clip—New Zealand’s Haka—achieving over 22 million views across social platforms. Grabyo enabled World Rugby to successfully enrich the fan experience and make the event one of the most-watched of the decade.

Rugby World Cup