Case Study: FIA Formula E boosts social video sponsorship value with Grabyo

Formula E partners with Grabyo to deliver branded content solutions

The customer, FIA Formula E, partnered with the vendor Grabyo to increase the value of its social video sponsorship for its partner DHL. The challenge was to deliver high-impact, branded content to a younger demographic across social platforms in real time.

Using Grabyo Studio, Formula E created and overlaid custom DHL graphics on live race video, which was then shared instantly to Twitter and Facebook. This solution provided native brand association for the sponsor and significantly expanded its social inventory. As a result, Grabyo enabled the delivery of thousands of video views for DHL during the Mexico City ePrix, greatly increasing the sponsorship's value.

FIA Formula E