Case Study: The Football Association achieves 70% Twitter audience growth with Grabyo

FA CUP Grow Twitter Audience By 70% Using Chatbot Over 97,000 Football Fans Signed up to the Emirates FA Cup Chatbot Service

The Football Association (The FA) aimed to expand the international audience for its Emirates FA Cup tournament. It partnered with vendor Grabyo to implement a new video distribution service to engage global football fans on Twitter with real-time, localized match highlights.

Using Grabyo's video integration with Twitter and its Studio platform, The FA delivered personalized highlight clips directly to fans via a Twitter DM chatbot. This solution grew The FA's Twitter following by more than 70% during the tournament, successfully adding over 97,000 new subscribers to the service across 12 international territories.

The Football Association