Case Study: Eurosport scales digital presence and live highlights distribution with Grabyo

Eurosport teamed up with Grabyo to amplify its distribution of live and real-time highlights throughout February's Winter Olympic Games

Eurosport, a major sports media and broadcaster, needed to scale its digital presence and deliver live, real-time highlights from the Winter Olympic Games across multiple social and app platforms. To meet this challenge, Eurosport worked with Grabyo, using its live production and publishing tools to speed up distribution across Facebook, Twitter, YouTube, and the Eurosport app.

With Grabyo’s Live Producer and related workflow tools, Eurosport was able to simulcast live events, publish clips at scale, and localize content for key European markets. The partnership delivered major measurable impact, including 1.7 billion video views, 386 million social reach, 4.5 billion total reach, 8.1 million impressions, and more than 18,000 clips and livestreams shared, while also supporting monetization and promotion for Eurosport’s OTT service.

Eurosport