Case Study: DAZN drives global growth with social video using Grabyo

Dazn Drives Global Growth With Social Video

DAZN, the global OTT sports streaming service, needed a way to boost brand awareness, reach new audiences, and drive subscriber growth through social video. The company wanted to deliver real-time clips, shoulder content, and live streams across major social platforms to better engage modern sports fans. Grabyo helped DAZN use its Studio and Producer platforms to support this targeted social video strategy.

With Grabyo, DAZN quickly created, edited, and published clips moments after events and live-streamed content directly to Facebook, Twitter, and YouTube. The approach helped DAZN reach almost 700 million people with social video in 2018 and generate nearly 200 million video views through Grabyo, while increasing engagement, viewer loyalty, and customer conversion.

DAZN

Reda Maher

Vice President Social