Case Study: CNN Brasil expands digital news coverage with Grabyo

CNN Brasil doubles down on digital coverage with Grabyo

CNN Brasil, one of Brazil's largest multi-platform news broadcasters, partnered with vendor Grabyo to streamline its digital video strategy. The challenge was to rapidly produce and distribute high-quality news content across social media to reach more consumers, all while maintaining the highest reporting standards and activating new revenue streams.

The solution was Grabyo's cloud-based production platform, Grabyo Studio. This allowed CNN Brasil to produce and edit clips remotely and distribute them instantly to social platforms. The results included becoming a primary news destination on social media, exemplified by their rapid coverage of the 2020 elections, and the creation of a new revenue stream through pre-roll advertising on videos distributed via Grabyo's YouTube integration.

CNN Brasil

Thales Calipo

Digital Director