Case Study: Channel 4 reaches younger audiences with live Paralympics coverage and highlights using Grabyo

Channel 4 delivers live streams and real-time highlights during 2024 Paralympics

Channel 4 wanted to reach younger UK audiences, especially under-34s, during its 2024 Paralympics coverage. To do that, Channel 4 Sport needed a way to deliver live video and accessible highlights across the social and digital platforms most used by younger fans, working with Grabyo and its production partner 42Live.

Using Grabyo Producer, 42Live streamed more than 1,300 hours of live Paralympics coverage to YouTube, while Channel 4 Sport used Grabyo Studio to clip, edit, and publish highlights to TikTok, Instagram, X, Facebook, and other platforms. With Grabyo, Channel 4 delivered uninterrupted live coverage and daily social highlights, generating 2.5 million YouTube live stream views and 64 million social video views globally.

Channel 4