Case Study: Big Ten Network boosts social video output and fan engagement with Grabyo

BTN delivers real-time video to 14 schools using Grabyo Studio

Big Ten Network (BTN) needed a faster way to create and distribute video content across social and digital channels for its 14 schools, while supporting fans across all sports and athletics. To meet that challenge, BTN partnered with Grabyo and used Grabyo Studio and Grabyo Mobile to streamline live clipping, editing, and social publishing.

With Grabyo, BTN and its member schools can create clips directly from live feeds, optimize them for mobile and social platforms, and distribute them to more than 230 Twitter profiles. The result has been a dramatic increase in output, with BTN now producing and sharing over 1,000 videos each week, while also enabling instant monetization through Twitter in-stream advertising.

Big Ten Network