Case Study: BT Sport maximizes UFC coverage with Grabyo

British sports broadcaster uses social media to extend its UFC coverage

The customer, BT Sport, sought to maximize its coverage and engagement around the UFC 205 event. The sports broadcaster used tools from the vendor, Grabyo, including Grabyo Studio, to extend its linear TV offering with complementary social and digital content, aiming to increase audience reach.

Using Grabyo's solutions, BT Sport live-streamed the pre- and post-fight press conferences via Facebook Live and Periscope Producer. This strategy successfully extended the broadcast experience, increasing the amount of on-demand content available and driving strong growth in both broadcast and digital engagement for one of the biggest UFC events in history. The vendor's platform enabled seamless, real-time video production for social media.

BT Sport