Case Study: Bowls Australia reaches over 3.5 million people with Grabyo

Bowls Australia Brings Premier League to Digital Channels

Bowls Australia, the governing body for bowls, sought to grow the global reach of its sport and shift its perception to attract new fans. Their challenge was to leverage the fast-paced excitement of their Bowls Premier League (BPL) event for a digital audience. To achieve this, they used the Grabyo Editor, a cloud video platform from vendor Grabyo, to create and distribute engaging social content.

Using Grabyo's platform, the team quickly produced and distributed near-live highlights and recap videos directly to social channels. This agile content strategy complemented the live television broadcast and engaged fans worldwide. The solution was highly successful, with Grabyo enabling Bowls Australia to reach over 3.5 million people across its digital platforms during the tournament.

Bowls Australia

Aidan Davis

Communications and Marketing Manager