Case Study: Billboard delivers real-time social video experiences for award shows with Grabyo

Billboard and the Hollywood Reporter Deliver Live Social Experiences for Awards Shows

The customer, Billboard, partnered with the vendor Grabyo to address the challenge of delivering high-quality, real-time video clips from major awards shows to social platforms in a native format. Using Grabyo's Studio and Producer services, they sought to enhance audience engagement by publishing content while live events were still happening.

Grabyo's solution enabled Billboard to produce and distribute over 500 bespoke clips during live broadcasts, which garnered 1.5 million social video views and reached an audience of 27 million fans. This real-time strategy allowed spectators to interact with content on their preferred platforms, significantly enriching the live viewing experience. The vendor Grabyo was instrumental in achieving these results.

Billboard

Jessie Whitman

Senior Live Video Producer