Case Study: Bellator MMA grows social audiences by 160% with Grabyo

Bellator MMA has grown social channels by 160% using innovative social strategy

Bellator MMA, the combat sports organization, wanted to refresh its social and content strategy in 2019 and better engage fans across digital channels. To do this, it worked with Grabyo and used Grabyo’s live cloud video production, clipping, and video editing tools to support fight-day content as well as weigh-ins and post-fight wrap-ups.

Grabyo helped Bellator MMA quickly clip and distribute standout moments, create long-form highlight packages, and publish digital-first shoulder content like live press conferences across social platforms. The results were strong: Bellator MMA grew its social channels by 160%, and one Raymond Daniels knockout clip reached more than 11 million views and 247,000 engagements across Facebook and Twitter.

Bellator MMA