Case Study: ARIA Awards enhances real-time audience engagement with Grabyo

Australian Recording Industry Association boosts real-time engagement with Grabyo during 2024 ARIA Awards

The Australian Recording Industry Association (ARIA) faced significant challenges in creating and distributing real-time digital content for its annual ARIA Awards. Their traditional workflow, which relied on downloading footage from an outside broadcast truck, was slow and complex, limiting audience engagement and creating a difficult approval process with artists' labels. To overcome this, ARIA turned to Grabyo Studio for a solution.

Using Grabyo Studio, ARIA ingested live broadcast feeds to create and publish real-time clips directly to YouTube in both vertical and horizontal formats. The platform streamlined the label approval process via private links and allowed for collaborative clip marking. Grabyo enabled ARIA to exceed engagement benchmarks, significantly increase real-time audience interaction, and even identify a technical broadcast issue swiftly, maximizing the global reach of the awards.

Australian Recording Industry Association