Case Study: Arizona Cardinals engages fans with interactive live digital shows using Grabyo

Arizona Cardinals engage fans with live digital programming using Grabyo

The Arizona Cardinals partnered with Grabyo ahead of the 2020 NFL season to strengthen fan engagement and extend their online momentum through new live digital programming. Their challenge was to keep fans connected to the team across digital and social platforms, especially with stadium attendance uncertain and the need to deliver engaging content from a distance.

Using Grabyo’s live production and streaming platform, the Cardinals launched social-first shows including Cards Camp Central, Camp Sounds, Press Pass, Morning Scramble, and pre- and post-game programming. The result was a steady stream of live fan experiences, with Cards Camp Central drawing between 5,000 and 10,000 viewers per episode, while also creating new sponsor inventory and valuable brand placements for partners like COX, Verizon, and Ford.

Arizona Cardinals

Tim DeLaney

Vice President of Broadcasting and Digital Content