Case Study: American Athletic Conference enhances social video engagement with Grabyo

American Athlete Conference Enhances Social Video Strategy Growing Audiences By Building A Fan-First Digital Strategy Using Near-Live Clips

The American Athletic Conference sought to enhance its social media engagement and grow its digital audience by improving its video strategy to deliver real-time content to fans. They partnered with the vendor Grabyo to utilize its cloud video production and editing platform.

Using Grabyo, the AAC’s team created and published near-live clips, highlights, and live broadcasts for social media. The solution enabled simple mobile collaboration across multiple simultaneous events and the use of archive content to maintain fan engagement. This fan-first strategy, powered by Grabyo, successfully expanded the conference's reach, grew its channel following, and strengthened its connection with the digital fan base.

American Athletic Conference