Case Study: All England Lawn Tennis Club achieves 750,000 live audio views with Grabyo Visual Radio

Aeltc Wimbledon Deliver Live ‘visual Radio’ To Facebook

The All England Lawn Tennis Club (AELTC), hosts of Wimbledon, wanted to extend its live Wimbledon Radio coverage beyond Wimbledon.com and its official apps to reach fans on social and mobile platforms. They partnered with Grabyo and used Grabyo Producer’s Visual Radio capability to deliver audio coverage in a richer, more engaging format.

Grabyo enabled AELTC to stream live Wimbledon matches to Facebook with custom graphics and animations, and to distribute the radio broadcast across social channels and digital platforms. The results were strong: the streams generated almost 750,000 views and just under 60,000 comments, shares, and reactions, including about 500,000 listeners for the Nadal-Djokovic semi-final.

All England Lawn Tennis Club

Alexandra Willis

Head of Communications, Content and Digital