Case Study: BRIT Awards reaches 22M people through social video with Grabyo

2019 Brit Awards Reaches 22m People Through Social Video

Ahead of the 2019 BRIT Awards in London, BRIT Awards Ltd wanted to boost social video engagement and extend the reach of its ceremony content across multiple platforms. Working with Grabyo and content agency Somethin’ Else, the team aimed to make the event more accessible and engaging for fans following along on social media.

Grabyo’s cloud video platform and browser-based editing tools enabled the BRITs to create and share clips in real time in square, vertical, and horizontal formats tailored for each channel. The campaign reached 22 million people, generated 11.7 million video views, and delivered 6.5 million engagements, with the Instagram story alone accounting for 6.5 million video views.

BRIT Awards

Giuseppe De Cristofano

Director of Digital