Case Study: Australian Recording Industry Association boosts near-live social video reach with Grabyo

2019 Aria Awards Tune-Up Social Content Strategy ARIA Delivered Near-Live Video Clips to Social Media Throughout Australia’s Biggest Music Awards Evening

The Australian Recording Industry Association (ARIA) sought to enhance the digital reach and engagement of its 2019 ARIA Awards ceremony, Australia's premier music event. To achieve this, they partnered with Grabyo and used its cloud video production and live clipping service to create a social-first content strategy.

Using Grabyo's platform, ARIA was able to clip, edit, and distribute near-live video highlights to social media channels like YouTube during the event. This solution allowed them to engage a younger demographic and create targeted sponsor content for Pepsi. The results were significant, with a performance clip by Dua Lipa achieving over 500,000 views and helping the event reach millions of music fans globally.

Australian Recording Industry Association