Case Study: Talbots achieves a 13.5% lead-to-hire conversion rate with GR8 People

How Talbots sharpened its talent CRM and hit a hire conversion rate of 13.5%

Talbots, a well-established retailer, faced the challenge of rebranding itself as an innovative employer to attract talent, despite its high brand recognition. They partnered with the vendor GR8 People and utilized its Engage talent CRM platform, part of The Everyone Platform, to build a candidate relationship management program that could effectively share authentic employee stories.

GR8 People's solution enabled Talbots to create and automate a targeted e-newsletter, "Career Conversations," featuring compelling content from its employees. The results were significant, with the program achieving a 13.5% lead-to-hire conversion rate, an average email open rate of 23%, and the growth of their talent CRM database to tens of thousands of opted-in candidates.

Talbots

Lindsey Chase

Director, Associate Engagement & Talent Acquisition